Let’s say you’re having an office party potluck and Brian is assigned to bring the dessert. What do you think of him if he says he’s going to bring peanut butter cookies because he likes them and doesn’t care what other people want? Or maybe he says he likes them and asks if it’s OK with everyone else, and a majority of people say peanut butter cookies are fine with them, but Mary in accounting says she’s deathly allergic to peanuts. Brian says he’s going to bring the peanut butter cookies anyway because they’re his favorites and most people will eat them. Brian is simply pursuing his own self-interest, perhaps even taking into account the majority opinion, and that leads to the best results, right? That's what the free market is all about and Brian is just a good consumer, right?
In the real world, we call Brian an asshole.
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